Our Origin Story
In 1997, I was 21, newly married to Jessica, and I knew my calling in life was to help people and businesses succeed.
But I also knew I had to figure out success for myself before I could help others. I had lots of motivation and faith but lacked wisdom and experience.
So I spent the next ten years helping transform my dad's 20-year-old construction business from a 2.9 million dollar company to a 100-employee, 10 million dollar commercial HVAC contractor.
In 2007, I felt the entrepreneurial pull and decided it was time to go out alone. After many discussions and "what-ifs", Jessica and I started The JNL Group. We spent the next thirteen years as business consultants doing various "one-off" projects for clients. From marketing to leadership training, operations to accounting, there's not much we wouldn't tackle.
In 2019, after twenty-two years of business experience and seeing the same problems over and over, I knew it was time to put together a better solution for business owners. It would fall under The JNL Group umbrella, but we would call it TrueNorth.
Instead of a client hiring us for a particular need, the TrueNorth methodology would provide a foundation for businesses to grow and scale off of. We would essentially train the client on what it took to become "TrueNorth Certified."
TrueNorth quickly evolved from a training concept to a standalone brand, and the Organizational Growth System, or OS, was born.
Twenty-five years later, Jessica and I's passion for helping people and businesses succeed is stronger than ever.